Sponsorship
Don’t miss your chance to join this thrilling experience.…
Not only is the British Touring Car Championship a great chance to spend time entertaining your clients with VIP hospitality but it is also the perfect opportunity to promote your products and services making the most of the race day coverage which is live on ITV and ITV4 with 50,000+ track-side spectators also in attendance. The BTCC has been the UK’s premier motorsport series for over 60 years and continues to grow in stature and popularity both nationally and worldwide.
Intense racing, fierce rivalries, and highly anticipated events are just a few ways to describe BTCC racing and this year it will only be getting more competitive, as for 2023 this season’s drivers are out to impress and claim the ultimate crown, the Drivers championship!
Be part of the high-octane passion that is British Touring Car Championship racing!
We create such a variety of bespoke corporate/merchandising/media packages that its better to talk all of the options through, so please call or email to discuss the possibilities to take your company’s marketing efforts to the next level.
Countries Reached
Social Media Reach
TV Audience
Be part of the UKs premier Motorsport series
Guaranteed marketing exposure via prominent spaces for your company logo on the front running Cupra Leon plus a logo on Bobby’s race suit and on Bobby’s helmet along with a number of VIP passes per race weekend.
It’s important to maximise your return on investment and that is why we hold a pre-season meeting to discuss how to maximise the marketing opportunities that Bobby and the BTCC offer. After each event, partners will receive a race report from bobby along with official images from the weekend’s racing for use in print, PR, websites and social media.
Additionally, both the Cupra Leon race car and Bobby can be made available for promotional events, such as exhibitions or open days etc…
During the 2023 season, Bobby will be able to facilitate each partner to have their branding displayed on his social media platforms and website via specific promotions and content creation.
What are VIP race day passes… they sound interesting!
The VIP experience starts at the entrance to the track, where guests will be met by a member of the team, our ‘buggy’ will then take them to the Team Hard hospitality unit for breakfast, where tea, coffee and soft drinks will be available throughout the day. During the morning guests will be able to network with other business owners and decision-makers whilst we wait for the action to begin. Once the racing gets underway, you will be able to watch the racing with the team in the pits as well as feel the adrenaline of being on the grid moments before the race.
Guests will be offered a full-cooked lunch, usually a Sunday roast which is served in the hospitality unit before you get your chance to meet Bobby and his teammates for the afternoon driver Q&A.
In-between food and drinks guests will get to watch the most exciting racing in the UK has to offer.
Media Coverage
The BTCC has collaborated with the media for over four decades to increase the visibility of the Championship, its drivers, partners, and teams.
The Championship boasts strong ties with both national and international journalists and is regularly featured in national newspapers, motorsport magazines, Autosport, and Motorsport News. The BTCC also receives coverage on news outlets such as the BBC and ITV, and frequently appears on the BBC’s Top Gear. Notably, the BTCC is the only motorsport series in the UK to have all its championship rounds air live on free-to-air TV through ITV1 and ITV4.
